الإنتاجية في العمل

الإنتاجية في العمل

متلازمة الانشغال الوهمي: لما تكون مشغول طول اليوم بدون نتيجة

متلازمة الانشغال الوهمي: لما تكون مشغول طول اليوم بدون نتيجة

أيوب يوسف أيوب

المقدمة في بيئة الأعمال الحديثة، صار “الانشغال” هو الوسام غير المعلن للموظف المجتهد ورائد الأعمال الطموح. الكل يحكي: “اليوم ما لحقت أتنفس”...

إدارة الأعمال

من رفّ السوبرماركت إلى عقل الزبون: كيف يحدد حجم العبوة قرار الشراء ويبني الثقة أو يهدمها

من رفّ السوبرماركت إلى عقل الزبون: كيف يحدد حجم العبوة قرار الشراء ويبني الثقة أو يهدمها

أيوب يوسف أيوب

لحظة بسيطة في السوبرماركت… لكنها فتحت باب فهم عميق للسلوك الشرائي في كثير مواقف بالحياة اليومية بنمرّ فيها مرور الكرام، منشتري، ندفع، ونطلع...

إدارة الأعمال

نجم الشهر… وسقوط الفريق: الوجه المظلم للتحفيز الفردي

نجم الشهر… وسقوط الفريق: الوجه المظلم للتحفيز الفردي

أيوب يوسف أيوب

مقدمة في أغلب بيئات العمل العربية، وفي كثير من الشركات الصغيرة والمتوسطة وحتى الكبيرة، تنتشر فكرة التحفيز الفردي كأداة سحرية يُظَنّ أنها...

الإنتاجية في العمل

التأثير الأنثوي في بيئة العمل: بين العدالة المفقودة والذكاء الإداري الغائب

التأثير الأنثوي في بيئة العمل: بين العدالة المفقودة والذكاء الإداري الغائب

أيوب يوسف أيوب

اليوم الموضوع حساس شوي، بس لازم نحكي فيه بصراحة. موضوع "التأثير الأنثوي في بيئة العمل" مش عن النسوية ولا عن التمييز، هو عن واقع...

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